1. Fluctuations in the output of household refrigerators
Under the catalysis of the epidemic, the increase in demand for household refrigerators has also led to an increase in production. In 2020, the output exceeded 30 million units, an increase of 40.1% over 2019. In 2021, the output of household refrigerators will drop to 29.06 million units, down 4.5% from 2020, but still higher than the 2019 level. From January to April 2022, the output of freezers was 8.65 million units, a year-on-year decrease of 20.1%.
2. Retail sales of freezer products fluctuate and rise
From 2017 to 2021, the retail sales of refrigerator products in China are on an upward trend except for the decline in 2020. Due to the demand for hoarding goods caused by the epidemic, which has increased the demand for freezers, and the continuous development of fresh food e-commerce and other factors, the growth rate of freezer retail sales in 2021 will reach the highest point in the past five years at 11.2%, and retail sales will reach 12.3 billion yuan.
3. In 2021, the sales growth rate of platform e-commerce refrigerators will be the highest
From the perspective of sales growth in various channels, platform e-commerce will have the largest growth rate in 2021, exceeding 30%. The retail sales of freezers in offline department stores ranked second in growth, also exceeding 20%. In 2021, the retail sales of freezers for professional e-commerce will increase by 18%. The supermarket channel will become the only channel with negative growth in 2021.
4. Small freezers become popular products
In online channels in 2021, the sales of small freezers will account for more than 43%, which is the most popular product. The market share of large freezers is close to 20%.
In offline channels, the market share of small freezer products will exceed 50% in 2021, reaching 54%. The market share of large freezers, large freezers and small refrigerators and ice bars is not much different, all around 10%.
In summary, due to the impact of the epidemic at home, the demand for refrigerators has increased, the output of household refrigerators has increased compared with 2019, and the overall retail sales of the industry have increased volatility. In terms of sales channels, platform e-commerce will see the largest growth in freezer sales in 2021, followed by department stores and professional e-commerce. Judging from the proportion of sales in 2021, small freezers are the most popular products.
Post time: Jun-30-2022