Shandong SANAO Refrigeration Co.Ltd. participated in CHINA SHOP EXHIBATION held in Chongqing from April 19 to 21, 2023. now the exhibition is not simply a place to display products, promote products and buy goods. The modern exhibition has been rapidly developed into a center of communication and information acquisition. Participation in exhibitions has also become an important part of the entire market expansion work of enterprises, and a wonderful time to promote and publicize the company brand to show the strength and image of enterprises. I have participated in many product exhibitions and have made many gains, which I hope to share with you.
First, the preparation before the exhibition: careful planning. When the sales staff received the company's notice to participate in the exhibition, they began to prepare the preliminary work of this exhibition. The first thing is: the invitation of customers. The exhibitors will be more effective if they are invited to the exhibition from passive customers to active customers; furthermore, face-to-face communication is much easier than telephone or email communication. When exhibiting, companies are often equipped with professional technical engineers, so face-to-face communication can better understand the customer's product needs and applications, which can get twice the result with half the effort.
Second, product knowledge re-learning: for participation in professional product demonstrations, exhibitors must have more knowledge of their own company's exhibited products so that we can correctly guide customers during the meeting.
Third, all the meticulous preparations before the exhibition are to pave the way for the exhibition, and the communication with customers during the exhibition is crucial. Details determine success or failure, in the exhibition over the degree of need to pay attention to some details::
1. Exhibitors must pay attention to their image in the exhibition, a good mental outlook not only reflects the vitality and dynamic atmosphere of the company, but also shows their good quality to customers to enhance their confidence in cooperation with us.
2. Facing customers who patronize the booth, do not be timid, but take the initiative to greet and welcome them in.
3. Reception of old customers and reception of new customers.
4. Resource collection: sales staff information channels are very important, so in the rare opportunity to exhibit, to establish a follow-up industry information sources of channels.
Fourth, post-exhibition summary: organize information and follow up in time. At the end of the exhibition, it can only be said that only half of the work is carried out, what really works is the timely follow-up after the exhibition. The sales staff should follow up the collected information resources in multiple ways and frequencies, so as to facilitate the transaction more quickly.
Post time: May-11-2023